Roku Exits Smart Home Market to Focus on Streaming

Roku is stepping away from the smart home market. The company is reportedly discontinuing sales of its connected cameras, video doorbells, smart lighting, and other home automation products.

The decision marks the end of Roku’s attempt to expand beyond streaming hardware and software, just days after Fox reportedly completed its acquisition of the company. As reported by Lowpass, Roku has largely exhausted its remaining smart home inventory and won’t manufacture additional devices.

“We’re sharpening our focus on Roku’s core mission: being the top streaming platform,” a company spokesperson told Lowpass. Roku confirmed it will wind down hardware sales while continuing to support and service existing smart home products.

Roku’s online storefront for smart home products appears to have already been taken down in Canada. For instance, the page that used to be designated for the sale of its Indoor Camera 360 now provides a message reading “You’ve navigated to a page that no longer exists.”

Roku entered the smart home market in 2022, introducing affordable security cameras, video doorbells, smart plugs and lighting products. The company positioned these devices as an extension of its entertainment ecosystem, allowing customers to monitor their homes through compatible Roku streaming devices and televisions.

Roku’s departure follows Fox’s previously announced $22 billion USD acquisition, although the hardware withdrawal reportedly began taking shape months earlier. For existing customers, Roku says support will continue, but it hasn’t provided a timeline for software updates or connected services.

The company can now concentrate on its streaming platform and advertising business. In Canada, The Roku Channel offers more than 150 free streaming channels, while select Roku devices also support Apple AirPlay 2 and HomeKit.